OUR WORK

For Australia’s South West’s biggest annual campaign, we delivered the strategy, media planning and buying, creative direction and project management of specialist contractors. The campaign components crossed paid search and social channels, mobile bus billboards, print media, and BVOD (TV on demand).

Bunbury’s campaign ran in April 2025 and was
the second sub-region to feature in the Quick
Escapes series. Bunbury was positioned as a
relaxed yet cosmopolitan city break, with
content focusing on beach walks, cafes, bars
and wildlife. The “here by sunset” and “desk to
dolphins” messaging highlighting proximity
resonated strongly.