About Us
We are built for the tourism industry and
powered by Australia’s South West.
Lumenesse & Co exists to help tourism operators, local governments and industry organisations across the Australia’s South West, turn ideas into action and challenges into opportunities.
We’re a profit-for-purpose tourism consultancy combining local knowledge, industry experience and practical expertise across marketing, business development and destination management.
Whether you need strategic direction, specialist support or help getting a project off the ground, we work alongside you to find solutions that make sense for your business, your goals and your budget.
PROFIT FOR PURPOSE
As a social enterprise, all Lumenesse & Co profits are channelled back into driving collective exposure for the region. Profits directly support Australia’s South West’s strategic destination development plan and are invested into projects that align with the objects of ASW’s constitution including:
~ Building awareness of the South West region
~ Attracting higher-yield visitation
~ Encouraging dispersal across the region
~ Supporting events that bring the destination to life
By building stronger tourism businesses, operators and associations through our work at Lumenesse & Co, we’re also helping to build a stronger destination.
MARKETING SERVICES
We close the gap between your business and your customers, fostering loyalty, driving visitation, and creating experiences people love. We’ll listen to what’s worked for you in marketing and what hasn’t, and offer fresh ideas.
PRODUCT & BUSINESS DEVELOPMENT
Identified a gap in the market? Want to expand your offering or evolve your business? Ready to expand and grow your visitor economy? We’ll work with you to bring new and innovative products, experiences and services to the tourism industry.
TRAINING & WORKSHOPS
DESTINATION MANAGEMENT
Bespoke design and implementation of destination project management initiatives using local knowledge, expertise and resources.
Great work starts with great people.
Behind Lumenesse & Co is a dedicated team of tourism and marketing professionals, supported by the knowledge and connections of Australia’s South West and a trusted network of talented specialists.
We believe in bringing the right people together for every project, combining personal attention with the expertise and flexibility needed to get things done.
Whether you need a little extra support or a team to deliver a complex project, we’re here to make the process easier.
OUR APPROACH
At Lumenesse & Co, we believe the best outcomes come from working with people, not just for them. We don’t arrive with a cookie-cutter solution or a stack of buzzwords.
Our style is collaborative, practical, and grounded in real-world tourism experience.
We listen. We take the time to understand your goals, challenges and opportunities.
We plan. We develop a practical approach tailored to your needs, resources and priorities.
We deliver. We bring together the right expertise and work alongside you to turn plans into action.
DON’T TAKE OUR WORD FOR IT
Below are case studies of work we’ve delivered in the real world, for real clients, from delivering 112% ROI on destination marketing for a tourism partnership of shires, to breaking records for the Australia’s South West’s “Winter Down South” campaign, generating 2,500 clicks-to-book and amassing a reach of over 9-million in 12 weeks.
LET’S SEE WHAT WE CAN ACHIEVE TOGETHER
Have a project in mind, a challenge to solve or an idea you’d like to explore?
We’d love to hear about it. Whether you need a clear strategy, specialist expertise or an extra pair of hands, we’re always happy to start with a conversation.
No complicated brief required. Just tell us what you’re working on.