About Us

Lumenesse & Co is a social enterprise powered by Australia’s South West.

As the peak tourism body for the region, Australia’s South West works with hundreds of tourism businesses. We’ve seen first-hand the challenges faced by dedicated tourism operators and local governments: the juggle of time constraints, a lack of support in navigating the complex landscape of marketing and business development, and the frustration of not knowing where to turn to for reliable help.

Lumenesse & Co was born to address those pain points.

Our goal is to support the tourism industry throughout the South West by providing accessible access to expertise across marketing, product & business development, and destination management.

 With over 100 years of combined tourism experience across the team, we are here not merely as consultants but as empathetic partners. Our approach is one of understanding; of knowing our clients’ problems and providing a product to relieve your time and capacity constraints while delivering tangible results.

We believe that supporting individual businesses, associations, governments and shires will drive gains for the region as a whole.

Your guiding light in the tourism industry.




Project Lead


Madi is a strategic marketer with over 14 years’ experience working across a range of global organisations. Her track record of delivering results for brands as big as Nike and as small as her local cafe in Dunsborough has given her an innate ability to adapt, problem solve and think laterally.


With a foundation in some of the world’s largest advertising, PR, events and media agencies, Madi has extensive knowledge of the marketing industry and has led the delivery of numerous consumer and B2B campaigns. Her work has won global advertising, creativity and marketing effectiveness awards.



Marketing Manager

With over nine years of digital marketing and branding entrepreneurship, Jamie brings invaluable insights in the synergy of how various digital tools, platforms and practices all gel together to deliver measurable conversions.

Jamie founded and operated lifestyle Journey Towel brand, Layday in 2015 and sold it to The Leisure Collective in 2022. Jamie’s subsequent consultancy offered comprehensive marketing and creative services, focused on guiding and adapting to the ever-evolving digital landscape. 



Marketing Officer

Kirby brings an extensive and varied career across both the journalism and social media spheres. With her eye for detail and penchant for crafting engaging copy, Kirby is focused on ensuring the stories for L&Co clients are told far and wide through captivating and unique marketing.

Kirby has worked at a local, national, and international level, to create strategy and structure for businesses within the event, personal development, and media industries.