Tourism Expertise

Local, relevant expertise

Lumenesse & Co. clients have access to a team with over 100 years of combined tourism experience.

We’re the brains behind the award-winning Queens on the Edge marketing campaign, which raised awareness and drove conversion of the South West Edge drive route. The campaign won national marketing recognition at the Mumbrella Awards and took out a Silver at the WA Tourism Awards in 2023.

Our team are alumni of tourism institutions and organisations such as Crown Perth, South West Development Commission, Pullman Bunker Bay, Department of Parks and Wildlife, Meetings & Events Australia, Sofitel, Hilton and more.

What’s more, our team have owned and operated small businesses ourselves. We understand first-hand the joys and challenges of business ownership.  


  • Strategic marketing
  • Industry and business relationships
  • Government relations and networks
  • Business engagement
  • Trade
  • Distribution
  • Revenue generation
  • Small business management
  • Nature & biodiversity
  • Culture & heritage
  • Adventure
  • Wine, food and produce
  • Events and festivals
  • Digital marketing
  • Social media management
  • Content creation
  • User experience
  • Website creation
  • Risk management
  • Governance
  • Strategic stakeholder management

… and more.