Tourism expertise that turns ambition into impact.
Lumenesse & Co is a profit-for-purpose marketing consultancy.
We are the leaders in tourism expertise that moves businesses and destinations forward.
Supporting tourism operators, local governments and industry organisations with strategy, marketing and hands-on delivery.
What we CAN do FOR YOU
At our core, we believe that the secret to industry improvement begins with unleashing the potential of tourism operators and the wider tourism industry.
As a broad and experienced consultancy service, we can fulfil a gap in the market through the delivery of bespoke solutions across marketing, product development and destination management.
MARKETING & COMMUNICATION
We close the gap between your business and your customers, fostering loyalty, driving visitation, and creating experiences people love. We’ll listen to what’s worked for you in marketing and what hasn’t, and offer fresh ideas.
PRODUCT & BUSINESS DEVELOPMENT
Identified a gap in the market? Want to expand your offering or evolve your business? We’ll work with you to bring new and innovative products, experiences and services to the tourism industry.
DESTINATION MANAGEMENT
Bespoke design and implementation of destination project management initiatives using local knowledge, expertise and resources.
TRAINING & WORKSHOP
Build capability within your team with training and workshops customised to your business needs and elevate your team’s expertise in the areas where you need it most.
WHO WE work with
Tourism Operators
Practical marketing, product development and business support to help your business grow.
Regional & Local Government
Destination strategy, tourism planning, stakeholder engagement and implementation.
Industry Organisations & Associations
Strategic marketing, campaign delivery, member support and capability building.
Tourism Operators
Practical marketing, product development and business support to help your business grow.
Tourism isn’t one of the industries we work in. It’s our industry.
We’re not just advisors; we bring deep experience marketing and developing product in the tourism sector.
100+ years
Combined tourism experience
Award-winning
Tourism campaigns and destination marketing
Regional expertise
Deep understanding of the South West and WA visitor economy
Industry connected
Powered by Australia’s South West
Profit for Purpose
Our commitment extends beyond individual success stories.
Our profits are channelled back into driving collective exposure for the South West region through marketing activities by the team at Australia’s South West who work hard to attract higher value visitation.
We don’t just brighten businesses; we light the way for the entire industry to flourish.
Strategy is important. Results matter.
WINTER DOWN SOUTH
- 2,500 clicks-to-book
- 44,000 landing page visitors
- 9-million impressions geo-locked on Perth
LAUNCH OF BRIDGETOWN’S ULTRA FAST CHARGING STATION
- 104,800 Facebook Views
- 12,600 Instagram Views
- 1,919 Content Interactions
- 3,400 Page Visits
‘QUICK ESCAPES’ CAMPAIGN FOR BUNGEO
- 112% ROI in 16-weeks
- 205 direct sales
- 38,000 landing page visitors
- 3.2-million impressions
Have a tourism project, challenge or opportunity in mind?
Whether you’re looking to grow your business, develop a destination, strengthen your marketing or bring a new tourism idea to life, we’d love to hear about it.