Tourism expertise that turns ambition into impact.
Lumenesse & Co is a profit-for-purpose marketing consultancy.
We are the leaders in tourism expertise that moves businesses and destinations forward.
Supporting tourism operators, local governments and industry organisations with strategy, marketing and hands-on delivery.
What we CAN do FOR YOU
At our core, we believe that the secret to industry improvement begins with unleashing the potential of tourism operators and the wider tourism industry.
As a broad and experienced consultancy service, we can fulfil a gap in the market through the delivery of bespoke solutions across marketing, product development and destination management.
MARKETING & COMMUNICATION
We close the gap between your business and your customers, fostering loyalty, driving visitation, and creating experiences people love. We’ll listen to what’s worked for you in marketing and what hasn’t, and offer fresh ideas.
PRODUCT & BUSINESS DEVELOPMENT
Identified a gap in the market? Want to expand your offering or evolve your business? We’ll work with you to bring new and innovative products, experiences and services to the tourism industry.
DESTINATION MANAGEMENT
Bespoke design and implementation of destination project management initiatives using local knowledge, expertise and resources.
TRAINING & WORKSHOP
Build capability within your team with training and workshops customised to your business needs and elevate your team’s expertise in the areas where you need it most.
WHO WE WORK WITH
Tourism Operators
Practical marketing, product development and business support to help your business grow.
Regional & Local Government
Destination strategy, tourism planning, stakeholder engagement and implementation.
Industry Organisations & Associations
Strategic marketing, campaign delivery, member support and capability building.
Tourism Operators
Practical marketing, product development and business support to help your business grow.
Tourism isn’t one of the industries we work in. It’s our industry.
We’re not just advisors; we bring deep experience marketing and developing product in the tourism sector.
100+ years
Combined tourism experience
Award-winning
Tourism campaigns and destination marketing
Regional expertise
Deep understanding of the South West and WA visitor economy
Industry connected
Powered by Australia’s South West
Profit for Purpose
Our commitment extends beyond individual success stories.
Our profits are channelled back into driving collective exposure for the South West region through marketing activities by the team at Australia’s South West who work hard to attract higher value visitation.
We don’t just brighten businesses; we light the way for the entire industry to flourish.
Strategy is important. Results matter.
WINTER DOWN SOUTH
- 2,500 clicks-to-book
- 44,000 landing page visitors
- 9-million impressions geo-locked on Perth
LAUNCH OF BRIDGETOWN’S ULTRA FAST CHARGING STATION
- 104,800 Facebook Views
- 12,600 Instagram Views
- 1,919 Content Interactions
- 3,400 Page Visits
‘QUICK ESCAPES’ CAMPAIGN FOR BUNGEO
- 112% ROI in 16-weeks
- 205 direct sales
- 38,000 landing page visitors
- 3.2-million impressions
WHAT THEY SAY ABOUT US
Before working with Carly, we had years of beautiful content and stories we wanted to share, but not enough time or structure to give them the attention they deserved. Carly helped us build a clear framework for our marketing, along with practical processes, deadlines and tools that made our social-media planning much more manageable.
She guided us with patience, generosity, and insight, while always respecting our voice and allowing us to lead the content we wanted to share. Carly was always available to answer questions and help us find the right direction.
Her support has given us more time to focus on writing and storytelling, and the confidence to share our work with care and intention.
Working with Lumenesse & Co has been a valuable experience for the Shire of Manjimup. Carly and the team provided professional guidance, strategic direction and practical support throughout the development and implementation of our tourism marketing plan.
Their collaborative approach, industry knowledge and understanding of regional tourism helped build our confidence and capability, while ensuring our marketing efforts remained focused and aligned with our objectives.
We wouldn’t hesitate to recommend Lumenesse & Co to organisations seeking knowledgeable, practical and reliable tourism marketing support.
Have a tourism project, challenge or opportunity in mind?
Whether you’re looking to grow your business, develop a destination, strengthen your marketing or bring a new tourism idea to life, we’d love to hear about it.