pricing

MARKETING PACKAGES

At Lumenesse & Co, we offer structured marketing packages designed to provide clarity, consistency and measurable outcomes for tourism businesses, industry bodies and regional organisations.

Our packages range from hands-on social media coordination through to strategic marketing leadership and management. Each offering is purpose-built to deliver practical support, strong execution and meaningful results without unnecessary complexity.

In addition to our structured packages, we also offer bespoke marketing solutions tailored to specific projects, campaigns or organisational needs. If you require short-term strategic input, capacity-building support or a customised scope of work, we can design an approach aligned to your goals and budget.

If you’re unsure which option is the right fit, we encourage you to get in touch for a conversation. We’re always happy to explore what support would be most valuable for your business or organisation.

SOCIAL MEDIA COORDINATION

Designed for tourism businesses who want to show up consistently, stay relevant and remain connected, without the pressure of managing it all themselves.

Snapshot of what’s included:

  • Development of a tailored social media plan that reflects your business and audience.
  • Coordination of content creation to support planned activity, using supplied assets and approved static imagery.
  • 3 posts per week across two platforms (Facebook, Instagram or LinkedIn) and 1 native engagement session per week.
  • Client onboarding and check-ins
  • Monthly reporting

Investment
16 hours per month
Minimum 3-month term
$1,895 incl. GST per month

STRATEGIC SOCIAL MEDIA MANAGEMENT

For tourism businesses ready to move beyond posting and toward purposeful storytelling, growth and measurable impact.

Snapshot of what’s included:

  • Social media audit, competitor and sector scan, clear social media strategy and monthly content calendar aligned to business objectives
  • Coordination of content creation to support planned activity, using supplied assets and approved static imagery.
  • 3 posts per week across two platforms (Facebook, Instagram or LinkedIn) and 1 native engagement session per week
  • Client onboarding and check-ins
  • Monthly reporting

Investment
24 hours a month
6 month terms
$3,550.00 incl. GST

MARKETING LEADERSHIP AND MANAGEMENT

A marketing strategy serves as a cornerstone for effective marketing efforts, guiding decision-making, allowing you to connect with your audience purposefully which ultimately maximises impact, driving business growth and success.

This package provides senior-level marketing leadership for tourism businesses and organisations seeking clarity, coordination and confident execution, without the cost of an internal marketing manager

Snapshot of what’s included:

We act as your central marketing lead, coordinating and delivering initiatives including:

  • A comprehensive marketing roadmap developed through a deep understanding of your business.
  • Content management and scheduling – 3 posts per week across two platforms (Facebook, Instagram or LinkedIn) and two native
    engagement session per week
  • Management of social media and digital campaigns
  • EDMs and newsletters
  • Partnerships, sponsorships and collaborations
  • PR and media opportunities
  • Website content coordination
  • Client onboarding and check-ins
  • Monthly reporting

Investment
30 hours a month
6 month terms
$5,325.00 incl. GST 

ACCESS TO DISCOUNTED RATES

As a profit-for-purpose consultancy powered by Australia’s South West, Lumenesse & Co offers reduced rates for eligible organisations. Discounted pricing may apply for Australia’s South West members and Small-scale tourism operators. Please get in touch with the team for further information.

DON’T TAKE OUR WORD FOR IT

Below are case studies of work we’ve delivered in the real world, for real clients, from delivering 112% ROI on destination marketing for a tourism partnership of shires, to breaking records for the Australia’s South West’s “Winter Down South” campaign, generating 2,500 clicks-to-book and amassing a reach of over 9-million in 12 weeks.

Case Study: Destination Marketing for Australia's South West regional tourism organisation
Case Study: Destination Marketing for the Bunbury Geographe Tourism Partnership
Case Study: Destination Marketing for the City of Bunbury

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