Profit for Purpose

We have a vested interest in the long-term development and sustainability of our clients’ businesses as we strive to deliver against our vision: for Australia’s South West to be a leading, prosperous and sustainable tourism destination.

As a social enterprise, all Lumenesse & Co profits are channelled back into driving collective exposure for our region.

Profits will support Australia’s South West’s strategic destination development plan and will be used for projects that align with the objects of ASW’s constitution.

This includes:

Building awareness of the SW region

Attracting higher yield visitation



By building stronger tourism businesses, operators and associations through our work at Lumenesse & Co, we are also helping to build a stronger destination.