About Us
We are built for the tourism industry and
powered by Australia’s South West.
Lumenesse & Co exists to make life easier for tourism operators, local governments, and industry bodies across the South West. We know the juggle: limited time, competing priorities and the ever-changing maze of marketing, product development and destination management. Too often, there’s no clear place to turn for reliable, practical help.
That’s where we step in.
We’re a profit-for-purpose consultancy with a vested interest in the long-term development and sustainability of our clients’ businesses. Everything we do is guided by our vision: for Australia’s South West to be a leading, prosperous and sustainable tourism destination.
profit for purpose
As a social enterprise, all Lumenesse & Co profits are channelled back into driving collective exposure for the region. Profits directly support Australia’s South West’s strategic destination development plan and are invested into projects that align with the objects of ASW’s constitution including:
- Building awareness of the South West region
- Attracting higher-yield visitation
- Encouraging dispersal across the region
- Supporting events that bring the destination to life
By building stronger tourism businesses, operators and associations through our work at Lumenesse & Co, we’re also helping to build a stronger destination.
MARKETING
We close the gap between your business and your customers, fostering loyalty, driving visitation, and creating experiences people love. We’ll listen to what’s worked for you in marketing and what hasn’t, and offer fresh ideas.
PRODUCT & BUSINESS DEVELOPMENT
Identified a gap in the market? Want to expand your offering or evolve your business? Ready to expand and grow your visitor economy? We’ll work with you to bring new and innovative products, experiences and services to the tourism industry.
DESTINATION DEVELOPMENT
Bespoke design and implementation of destination project management initiatives using local knowledge, expertise and resources.
Our Approach
At Lumenesse & Co, we believe the best outcomes come from working with people, not just for them. We don’t arrive with a cookie-cutter solution or a stack of buzzwords. Instead, we listen to your challenges, your goals, and your vision. Then we build a plan that fits.
Our style is collaborative, practical, and grounded in real-world tourism experience. We understand the pressures of running a business and managing a destination because we’ve been there ourselves. That’s why our focus is always on solutions that ease your workload, make sense on the ground, and deliver results you can measure.
We’re curious, we’re creative, and we’re invested in the success of the South West. For us, every project is an opportunity to strengthen not just an individual business, but the region as a whole.
DON’T TAKE OUR WORD FOR IT
Below are case studies of work we’ve delivered in the real world, for real clients, from delivering 112% ROI on destination marketing for a tourism partnership of shires, to breaking records for the Australia’s South West’s “Winter Down South” campaign, generating 2,500 clicks-to-book and amassing a reach of over 9-million in 12 weeks.
Want to know more?
Jump into our inbox below for an obligation-free chat.