Frequently asked questions

The ASW prospectus outlines in detail what services you have access to, based on your membership level. This includes listings of your business on Australia’s South West channels, networking opportunities and limited business development support.

Your membership also supports marketing activities that ASW undertakes to drive visitation and dispersal throughout the region.

As a small team of just 6, the ASW team are not able to provide individualised guidance to our 200+ members. However, we saw the need for many members to have access to affordable and reliable expertise, which is why we have set up Lumenesse & Co.

ASW’s marketing packages allow members to feature their business on ASW’s marketing channels, which gives that business exposure to ASW’s large audience of social media followers, website visitors and email subscribers. It is a paid advertising offering.

Lumenesse & Co provides deeper, hands-on marketing support and delivery to businesses, which may include management of your own social media or website, strategy development, advertising, audience identification and more.

Lumenesse & Co is managed by a dedicated Project Lead who works closely with the ASW team to tap into their respective areas of expertise. L&Co operates in the same office space as ASW, and the ASW team provide governance and oversight on L&Co projects. This allow the ASW team to focus on fulfilling their responsibilities to drive the region’s industry as a whole, while still ensuring that L&Co is able to tap into their deep tourism expertise.

No. L&Co is a profit-for-purpose that provides paid services to clients, regardless if they are or are not ASW members. While L&Co is focussed on the tourism industry, L&Co may also take on clients outside of the sector if appropriate.

L&Co works like any consultancy with projects siloed to protect confidential client information and discrete strategies developed by each project’s team. However, where there are opportunities to gain better impact and results through collaboration and cooperation between clients and with ASW’s strategic priorities, L&Co provides a bridge to access and unlock these opportunities.

L&Co provides competitive rates based on client briefs. We can help clients to reverse engineer briefs for a fixed fee with the freedom to invite competitive quotes on the final brief. Costs depend on the services required and can be structured as one-off fees or retainers.

L&Co’s three key differentiators are:

1. Unparalleled tourism expertise: L&Co clients have access to a team with decades of combined tourism expertise. Being plugged into ASW, the L&Co team have insider knowledge of tourism throughout WA and beyond.
2. Profit for purpose: L&Co profits are channelled back into driving collective exposure for the South West region. L&Co has a vested interest in the long-term development and sustainability of clients’ businesses because we know that a rising tide will lift all boats.
3. Affordable and accessible: our pricing structure is competitive, offering clients the ability to access expertise cost-effectively.

L&Co has a dedicated project lead and a cohort of skilled, trusted consultants under contract. We also engage members of the ASW team when their specialist knowledge adds value to a project. The “& Co” refers to our network of trusted consultants and freelancers.